Ethos, Pathos, and Logos
Ethos, Pathos, and Logos are central to the art of persuasion. They are grouped into many different things based on persuasive language. They appeal to the ethics, emotions and logic part of things in terms of pursuing.
Ethos is a technique to convince or persuade an audience. Ethos is seen in action all the time. For example, politicians use ethical appeals to establish themselves as trustworthy individuals.
Examples of Ethos….
- "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
- "The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle."
These refer to an individual showing the credibility it has to showcase their characteristic images
Pathos appeals to your audience’s emotions or imaginations. It's the enthusiasm that gets them fired up about some cause these appeals rouse feelings of fear, pity, anger etc.
Examples of Pathos….
- "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"
- "I’m not just invested in this community – I love every building, every business, every hard-working member of this town."
These examples show how the audience express their emotions and imagination based on your appearance.
Logos aren’t just brand symbols. In the context of rhetoric, logos appeals to an audience’s logic point of view. Logical appeals are common in courtrooms, where evidence is used to support claims.
Examples of Logos….
- "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."
- "History has shown time and again that absolute power corrupts absolutely."
Because this is in the logic part of persuasion, these examples show the evidence it needs to prove its point.
